Tamilnadu’s first independent news channel, Puthiya Thalalimurai, launched on August 24, 2011, claims to have attained the No 1 position in record 60-days.
As per TAM ratings, Puthiya Thalaimurai has scored a GRP of 35.94 on Week 44 across Tamil Nadu, across news genre in CS 4+ years or viewers 4-plus years watching television in cable and satellite homes.
Besides topping the universe, the channel has also topped its target audience of all adult viewers with an age of 25-plus across all socio economic categories.
Now the Sun News has been pushed to second spot. It is interesting to note that after a long time being on top, the channel has gone down. Jaya Plus is on third spot, Kalaignar News next and then followed by Raj News and NDTV Hindu..
Puthiya Thalaimurai is the first HD channel from Tamil Nadu, which has also employed the latest broadcast equipment imported from various sources worldwide.
No comments:
Post a Comment